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BATTLE CREEK, Mich. (AP) — Kellogg Co. is settling federal charges that it falsely advertised the benefits for children of eating Frosted Mini-Wheats.

The Federal Trade Commission announced a proposed settlement Monday that would bar Kellogg from making misleading claims for its breakfast and snack foods and from misrepresenting studies.

The FTC says Kellogg’s advertising asserted attentiveness improved nearly 20 percent in children who ate the cereal while the study the ads refer to found attention improved in only half the children who ate Frosted Mini-Wheats, and only 11 percent of children’s attention improved 20 percent.

Kellogg did not immediately respond to a message seeking comment.

On the Net:

* Kellogg Co.: http://www.kelloggs.com

* Federal Trace Commission: http://www.ftc.gov

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You can initiate your dog to this type of training around the age of six months to a year, depending on the dog, its race, sex, etc. During its youth, your dog has to learn the meaning of the word “No” as it will be used time and time again in the training of your dog. It’s also important to know the proper code of conduct to adopt while teaching your dog.

Your dog needs to learn a series of execises that will make him a good trained dog and nake it possible for you to take your dog around people. It amounts to teach him a basic code of communication between you and him, a code well understood by both parties.

The exercises ‘side’ and ‘sit’ will be used as a system of bidirectional signs. Neither language nor grammar matter, what is important is the tone of voice used and that your tone does not change constantly.

The ‘side’ command

When walking your dog, your dog goes faster than you and pulls on the leach. Learn this tip to cure the problem.

Pull strongly on the leach towards you and do a U turn and start walking in the opposite direction. When you feel your dog is going to overtake you again, say firmly ‘side’ and put your leg in his way to help him understand and with your hand slightly slap his front legs while saying again ‘side’ in a commanding tone. You can practice along a wall to make it easier to control the dog in the beginning.

If the dog manages nonetheless to overtake you, you have to scold him straightaway by saying ‘No’ and right after that ‘side’ again. If the dog does not move or goes back with fear, gently coax him come forward.

The ‘sit’ command

Let’s now learn how to make your dog sit at will.

While pulling the leach upwards and slightly back, you will push on your dog’s backside while giving him the order ‘sit’.

You can also teach your dog to ‘stay’ by holding your right palm in front of him and saying firmly ‘stay’. If the dog moves, then again say ‘No’ firmly and make him sit again and repeat the stay exercise. You will later learn to make your dog stay even when you’re not at his side but that’s for a later article.

If you’ve ever wondered how to train my dog to obey or how to train my dog not to bark then you are welcome to visit the author’s website at dogtrainingonly.com

This just in from Pocatello, Idaho, one of the places in which I grew up, and where I graduated from Pocatello High School, or “Poky,” as we called it.

It seems Jeb Harrison, who teaches history and economics is now selling space on every test, handout and worksheet that readsMOLTO’S PIZZA 14″ 1 TOPPING JUST $5 in bright red, inch-high letters printed along the bottom of every page. This is, indeed, a practical lesson in economics.

Maybe some people have heard of this in-school advertising happening elsewhere, because it’s becoming common. I thought it was amusing as well, but to read about it taking place at my alma mater was almost too much.

School officials were reportedly not wild about the idea — and it may even violate a few rules — but Pocatello High School Principal Don Cotant relented.

The 12,000-student school district is looking at a shortfall of up to $10 million next year because of expected cuts in state funding. A tax increase was voted down last month, and school officials have frozen spending on field trips, teacher training and basic supplies such as paper.

It doesn’t surprise me that a tax increase was voted down. Even as a kid one could see Pocatello voters didn’t give a darn about educating students, despite talk to the contrary.

In some ways, Pocatello is similar to Woodland, albeit there’s no university here — and by here, Imean in Woodland itself. (I know we have a university in Davis, but that’s Davis). There are a lot of farmers in both Pocatello and Woodland. The difference is that here, farmers I have met recognize the need for education. Many younger growers even have advanced degrees in agriculture and economics.

I’ll hand it to Harrison. I wish we would have come up with the idea in the 1970s, when I was at Poky. We needed the money. We were always out selling magazine subscriptions, cookies, or something to raise funds for programs. It was a drag.

If we could have sold ads over the slides on our trombones in the marching band it might have paid for our uniforms, which also could have been leased out with advertising on the fronts and backs. In place of the white plumes extending from our red caps, here could have been flags flying for “Jack in the Box.”

Our debate team always needed money as well. I gladly would have worn a T-shirt advertising “Buddy’s Bar &Grill” when debating. “Buddy’s” was a great place to go for pizza and beer. Wait, was that in high school, or college? I’ll have to check my ID from that time to see if it was fake. That might explain why I had trouble in some classes.

Of course the Bannock Indian Tribe offered low-cost cigarettes and other tobacco products, then as it does today. So the “Smoke Shop” could have helped sponsor space as well. Maybe it can do so today. Hey, don’t knock the idea. If Pocatello is going to vote down a tax to fund schools, then tobacco advertising should be fair game.

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